End of an Era...
12-11-2010, 07:48 PM
#81
CCC had tiny sales figures, and was never going to be a big seller as it was so track based and so niche. It also had a very small advertising market and just because uneconomically viable. PPC is in danger of that too as it sells in very small numbers, and there are very few ads.
but i'd still buy it as it appeals to me
i've probably also got around 6 or 7 years worth of max pwoer mags from day one sitting in the garage so if someone wants to make me an offer
12-11-2010, 07:49 PM
#82
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Times are changing, the internet is replacing magazines. For example, you can read about Luca's Fiesta in the mag or you can come on here and read the whole story from start to finish, see the pictures and talk to the fella himself.
I only buy one car mag these days compared to half a dozen about 10 years ago.
I only buy one car mag these days compared to half a dozen about 10 years ago.
Benni.
12-11-2010, 07:55 PM
#84
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Amazing that one of the biggest selling magazines in the country (about 280K copies a month IIRC) can go down the pan totally in a relatively short space of time.
Was effectively the mag that paved the way for loaded and FHM etc rather than just a car magazine, and I guess that ultimately everything that was in max power is now available elsewhere to a better extent either in lads mags or proper car mags or free porn sites.
I think if 14 year old lads had access to whats on the internet now back 15 years ago max power never would have been the success it was!
As you say, love it or hate it (hate it by the end in my case) its certainly the end of an era and was a very important mag in lots of ways.
Was effectively the mag that paved the way for loaded and FHM etc rather than just a car magazine, and I guess that ultimately everything that was in max power is now available elsewhere to a better extent either in lads mags or proper car mags or free porn sites.
I think if 14 year old lads had access to whats on the internet now back 15 years ago max power never would have been the success it was!
As you say, love it or hate it (hate it by the end in my case) its certainly the end of an era and was a very important mag in lots of ways.
Was the rs custard in your avatar in max power ? I remember seven valley built one that was in max power called custard and it was parked in my area. This is what got me into buying the magazine as it was a cover car.
12-11-2010, 07:58 PM
#86
The ladies love it French
12-11-2010, 08:00 PM
#88
having a mid life crisis
fast ford is a great mag first ever show I did was ford fair in 1995 I think and my my xr3i broke down at the entrance.
Remember the germans coming over there cars was nothing but stereos from behind the drivers seats.good old times
Remember the germans coming over there cars was nothing but stereos from behind the drivers seats.good old times
12-11-2010, 08:12 PM
#90
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makes me feel slightly sad in a way that its gone as it got me into cars back in the day when it good in the mid 90`s, and even lookin through old copies now it was a good read
12-11-2010, 08:23 PM
#92
I've found that life I needed.. It's HERE!!
I was going to title this post "end of an era" but truth be told, Max Power's era was over many years ago.
I remember walking into Martin's as a trainee mechanic and seeing the first ever issue, complete with free hat and keyring! It was a revelation and nailed exactly what I wanted to read about. I religiously bought every issue for about the next five-ish years - and I still have every early copy and every free gift! For many years, getting 'on the cover of Max' was the holy grail for most people (me included) and the mag was a true inspiration.
There was talk on this thread about VBH being a 'founder'. To my knowledge, Graham Steed was the main force behind creating Max Power. As far as I'm aware, he got a job at Fast Car and spent several months there suggesting it was aiming at the wrong crowd and should be targeted at the lads/boy racers. Fast Car disagreed, Graham left and took his idea to EMAP and the rest is history...
I joined Fast Car six months after Max was launched and despite Max Power matching FC for sales within six months of launch (unheard of for most new magazines), FC were convinced it would be a short fad. After 12 months, Max Power was selling double that of Fast Car - the once market leader! At that point the FC suits finally agreed that Max was more than a fad, but the damage was done and other mags would spend well over ten years chasing..!
I don't think there will ever be a magazine phenomenon like Max Power again - max just got it so right and the others (FC and CCC at the time) were getting it so wrong!.
Although I won't really miss it because like many, I've not bought it in many years, the first ten years of Max Power (and especially the first 3-4 years) had a huge influence on me and I've got a LOT to thank it for.
Hearing the news today doesn't really make me feel a sad, as face facts, it's been dogger for years, but it's a good chance to remember what was a once legendary mag.
I remember walking into Martin's as a trainee mechanic and seeing the first ever issue, complete with free hat and keyring! It was a revelation and nailed exactly what I wanted to read about. I religiously bought every issue for about the next five-ish years - and I still have every early copy and every free gift! For many years, getting 'on the cover of Max' was the holy grail for most people (me included) and the mag was a true inspiration.
There was talk on this thread about VBH being a 'founder'. To my knowledge, Graham Steed was the main force behind creating Max Power. As far as I'm aware, he got a job at Fast Car and spent several months there suggesting it was aiming at the wrong crowd and should be targeted at the lads/boy racers. Fast Car disagreed, Graham left and took his idea to EMAP and the rest is history...
I joined Fast Car six months after Max was launched and despite Max Power matching FC for sales within six months of launch (unheard of for most new magazines), FC were convinced it would be a short fad. After 12 months, Max Power was selling double that of Fast Car - the once market leader! At that point the FC suits finally agreed that Max was more than a fad, but the damage was done and other mags would spend well over ten years chasing..!
I don't think there will ever be a magazine phenomenon like Max Power again - max just got it so right and the others (FC and CCC at the time) were getting it so wrong!.
Although I won't really miss it because like many, I've not bought it in many years, the first ten years of Max Power (and especially the first 3-4 years) had a huge influence on me and I've got a LOT to thank it for.
Hearing the news today doesn't really make me feel a sad, as face facts, it's been dogger for years, but it's a good chance to remember what was a once legendary mag.
12-11-2010, 08:38 PM
#94
I've found that life I needed.. It's HERE!!
I'm looking forward to Fast Ford closing too...
No seriously, I am!
I actually bought the 200mph Fast Ford the other day - was a great read despite the 'real life' 200mph run not happening and in spite of the editor's ultra-tight foreskin - which has baffled medical experts for years and is actually so tight it whistles when he pisses
I even bought Fast Car last week too. Thought it looked mint on the shelf in WHSmith Charing Cross, minimal cover lines and a great cover shot - I am a sucker for Porsches though.
Then the other day I noticed in it a different shop in its tacky-looking plastic bag with some free stickers... I wouldn't have given it a second look!
No seriously, I am!
I actually bought the 200mph Fast Ford the other day - was a great read despite the 'real life' 200mph run not happening and in spite of the editor's ultra-tight foreskin - which has baffled medical experts for years and is actually so tight it whistles when he pisses
I even bought Fast Car last week too. Thought it looked mint on the shelf in WHSmith Charing Cross, minimal cover lines and a great cover shot - I am a sucker for Porsches though.
Then the other day I noticed in it a different shop in its tacky-looking plastic bag with some free stickers... I wouldn't have given it a second look!
Last edited by Renton; 12-11-2010 at 08:40 PM.
12-11-2010, 08:45 PM
#95
Too many posts.. I need a life!!
12-11-2010, 08:57 PM
#98
Was a huge phenomenon and not just a magazine....
I cant think of a specailist magazine thats had such a massive impact of society.
at the beginning it was also a monthly BIBLE for young people like me into modded cars. This was pre internet dont forget!
Not sad to see it go at all, but I will remember it very fondly.
I cant think of a specailist magazine thats had such a massive impact of society.
at the beginning it was also a monthly BIBLE for young people like me into modded cars. This was pre internet dont forget!
Not sad to see it go at all, but I will remember it very fondly.
12-11-2010, 08:58 PM
#99
i was one of those 14 year olds, and i was buying it for the cars, the tits were a bonus.
i SOO wanted a phase 1 saxo with a wings west kit, or infact a jetta once the fast and the furious came out
Shame! i always liked it in a way, but stopped buying it in 2002 iirc.
Oi copper! cruising's not a crime!
i SOO wanted a phase 1 saxo with a wings west kit, or infact a jetta once the fast and the furious came out
Shame! i always liked it in a way, but stopped buying it in 2002 iirc.
Oi copper! cruising's not a crime!
12-11-2010, 09:35 PM
#104
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wow is it really true ? max was ace back in the day when all you needed to to was stick some nice rims on, K&N and 4" back box and you was well away ha ha
think all the big daft kits, big subs and chavs made it a bit pants in the end to the point were all they was doing was spending a fortune but de-valuing the car !!!!
think all the big daft kits, big subs and chavs made it a bit pants in the end to the point were all they was doing was spending a fortune but de-valuing the car !!!!
12-11-2010, 09:45 PM
#107
i never understood why they printed the ages of the sluts in the back of the mag, typically things like "age:15 favourite drink:breezer pink or brown:both: spit or swallow" etc
and some would get their tits out just to be in the mag, i wonder if that's a facebook blackmail type money maker.......
and some would get their tits out just to be in the mag, i wonder if that's a facebook blackmail type money maker.......
12-11-2010, 09:48 PM
#108
i never understood why they printed the ages of the sluts in the back of the mag, typically things like "age:15 favourite drink:breezer pink or brown:both: spit or swallow" etc
and some would get their tits out just to be in the mag, i wonder if that's a facebook blackmail type money maker.......
and some would get their tits out just to be in the mag, i wonder if that's a facebook blackmail type money maker.......
I once had to field a very awkward phone call.
Man "Can I draw your attention to page 82 of this month's magazine."
Me "Yup!"
Man "Can I also draw your attention to the girl showing her breasts at the top of the page"
Me "Yup!"
Man "She happens to be my daughter. She also happens to be 15!"
Me "Er... oops!"
12-11-2010, 09:51 PM
#110
PassionFord Post Whore!!
12-11-2010, 10:13 PM
#113
For Him magazine was around, but it didnt rebrand to be FHM until emap bought it in 1994, and guess what they already owned at that point? Max Power magazine.
Loaded was also launched in 1994.
Max power was the first "lads mag" in the context we know it as, ie a load of lads arsing about etc as far as I recall, although all 3 were in 1994 I thought MP was first.
Last edited by Chip; 12-11-2010 at 10:18 PM.
12-11-2010, 10:45 PM
#120
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