Just interested to see what people think.

By bigger brand, I mean which one has the more glamourous image and is the best known etc.

Like I would argue Orange is a bigger brand than T-mobile and Coke is a bigger brand than Pepsi etc.


Not which do you prefer, but which do you think more people on the planet would put a "X" next to if asked the question "does this brand give you a good feeling, that its something to aspire to?"

 

Voted Ferrari. The history of their road cars is something that fascinates me as well as their racing pedigree.

Not that F1 is small, I just place the proverbial X next to ferrari using the criteria above.

Plus I could go out and buy a ferrari, I cant go out and buy a formula one

 

if what youre trying to ascertain is whether F1 would exist is ferrari werent involved then last year Id have said no as previously its been an epic maclaren/ferarri battle. This year I doubt anyone would notice ::P

 

I think that both ferrari and F1 are capable of existing without each other, although both would be worse off if the marriage ended, I just wondered which one people felt was the bigger brand just "because" TBH mate.

 

ferrari for me, just love the cars

 

As a brand i do think Ferrari are bigger than F1, but i also think F1 would continue without Ferrari.

Steve

 

I'm not a Ferrari fan in general but the brand is just something special.

 

Interesting one there, I would Ferrari are the biggest "Brand" but F1 is the bigger entity, not all F1 fans are Ferrari fans

 

I think the same. I like to see a Ferrari in the street, but I dont like F1, I just find it boring...

 

I would say ferrari.

 

I voted Fiat too .. LOL

 

ferrari as a world wide brand are far bigger imo. its not just motorsport,even though it is motor cars.
as for the f1/ferrari thing. ferrari are not going to leave f1.

 

They won't leave F1 anyhow - all just scare mongering

 

Its got to be ferrari, even little kids know what a farrari is

 

Not all ferrari fans have the slightest interest in F1 though, Ferrari as a brand goes WAY beyond just the F1 team, the road cars have a massive massive following.

 

i voted ferrari, I had heard of them before i heard of formula1!

(about 12 months in it - i was 4 when i heard of ferrari!

 

how many sad twats do you see in ferrari regalia compared to how many people in f1 merchandise?

 

F1 turnover ( just the brand part of the business holding commercial rights) 447million
Ferarri Group turnover 441 million ( thats including the car manufacturing business )

So theres your answer, in terms of F1 specific brand value of F1 and Ferarri, I think we have a clear winner

 

yep totally agree, f1 & ferarri need each other, simple as, but f1 is the bigger brand, not ferarri like a lot of people think

 

its not about the money. chips asking who we think is the bigger brand. and tbh its ferrari.every knows them and see stuff every where to do with it

 

Well the only way to measure the size of a brand is by the money it generates. Financially the Ferarri brand is small fry compared to F1....why do you think there is so much cash in F1 if it's not a big 'brand'?

 

wheres tiff's m8!!



steve

 

i'd argue that t-mobile was probably bigger as a brand than orange from where i sit, but agree that coke is way way bigger than pepsi

in the same way, although lots and lots of peole watch f1, lots more people want to grow up and buy a ferari

 

I think Ferarri are the more recognised brand by a long shot.

Once again, if you read Chips post properly he's talking about brand awareness/value not the size of the company in terms of revenue.

Measuring Brand Value [or the "size" of a brand] is a lot more than just looking at revenue.

People earn a lot of money doing just that, looking at brand awareness, perceived value, market share, price premiums, price and distribution indices, leadership in the market etc. etc. etc.

I know this is the internet and everyone has the right to post a load of bollocks, so don't let someone correcting your ineptitude stop that.

 

Paddy, exactly.


I guess essentially Im asking this question:


If you were offered the chance to sell Branded merchandise worldwide for either company, which do you think you would earn more money selling?


Thats probably a better way of explaining it to the non marketting folks

 

No ineptitude on my part. Ferarri 'may' be a more recognisable brand than F1, which is debateable, but it is less valuable.

 

Purely because the USA knows dick all about F1 i'd say Ferarri.

However the size of a brand isnt measured that way.......as you know F1 has a much higer commercial value than Ferarri as a brand.

If you impose caveats on your definitions to make sure your point of view wins regardless of the actual truth then it makes this a rather meaningless thread. For both marketing and non marketing 'types' of which you dont know who is what

 

If you read the posts/topics/other replies properly and made your own reply relevant to the question, rather than banging on about the same point over and over again whilst trying to stretch your own intellectual legs [and it has to be said, you're coming up a bit short from what I've seen], maybe the thread wouldn't be meaningless?

 

Mondeo man, im not trying to impose anything, if I just wanted to state which was the bigger brand I would have done so, as it was I actually had to think about the question for quite a while before deciding on my own answer, at the point I posted the question I hadnt even considered my own opinion on which was the bigger brand.

 

I am putting context on what I see as an meaningless question/Poll on a PUBLIC FORUM

Thanks for the analysis tho Dr Freud.

 

Oh, sorry I had (mistakenly as it appears ) taken it as a response to my comment on the earlier thread when we were discussing F1 and Ferarri and how much money FOM gets ( or doesnt ) from merchandise.

If it's pure coincidence and not linked then do carry on and i'll say no more

 

I dont think I saw the discussion about how much money they get from merchandise mate.

This was a carry on to the thread about them maybe dropping out of F1

 

I did, must have misinterpreted what you were saying

Not sure where i got the idea from

 

Yes you did misunderstand completely mate.

I meant that Ferrari F1 fans spend more money on merchandise than any other teams fans spend on it.

I did NOT mean that Ferrari fans in general, buying all ferrari merchandise across the whole range spent more money than F1 fans across the whole spread of teams. Thats the discussion that I havent seen on here.


Not sure how you read it that way TBH as even reading it back there, it still doesnt look that way to me, but apologies for not making it clearer anyway.

 

it was the fact you said

You linked Ferarri Merchandise directly to (FOM ) Bernies pocket and intimated Ferarri merchandise had a big impact on FOM profit, which it doesnt

then you say

when the 'they' in the context of your reply in the thread was FOM

So yes you did mean that

 

No, the "they" in that comment was referring to Ferrari overall as opposed to just the F1 ferrari team merchandise.

 

regarless of the fact you said

Quote:

Originally Posted by Chip

Ferrari fans are the ones spending the most money on F1 credited merchandise, so them keeping winning will be great for business for bernie and just lousy for motor racing enthusiasts like you

Which is a statement about FOM receiving Ferarri merchandising money and yet then you say it wasnt what you were talking about? er ok, you're talking round in circles. Fact is this thread is a direct response to me saying FOM doesnt make the majority of its cash from Ferarri branded merchandise in the other thread, which is exactly what you were trying to say with the above quote and simply isnt true.

 

you see more ferrari flags at an f1 event than any other flags on the whole

so either they buy them from marenallo or from one of the shops selling flags

either way, ferarri still get a slice of the earnings (or should do if they are all legit) so they wuld be making more money than someone else

 

Mongdeo Man:

I hadnt seen your discussion in the other thread with Paddy when I posted this thread, (in fact ive only just seen it for the first time now as I havent been on here much today), and if you dont beleive me thats fine as the real reason that I hadnt seen it when I posted this thread is because I posted this thread at 14 minutes past midnight last night, and then you had your disucssion to do with FOM revenue with Paddy this morning about 9 hours after I posted this thread.
So no its defiantely not a response to what you said
Im a very clever man, but I havent yet cracked peering 9 hours into the future and replying to what is going to be posted later on



Three entities to consider here:
Ferrari
Ferrari-F1
FOM


In the other thread I was discussing FOM and the fact that of its team branded merchandise from Ferrari-F1 generated more money than from any other team in the other thread, I wasnt discussing Ferrari as a whole AT ALL in that thread.
This thread though is about Ferrari as a whole and FOM as complete entitities, this thread doesnt diffirentiate at all between the sub divisions of ferrari, its talking about the parent company.

 

So am I

Ferarri Parent - 441m turnover - including car manufacturing and F1
FOM - Just F1 Commercial rights/Merchandising 447million

you said yesterday at 4.10

And I disagreed....you were clearly talking Ferarri Branded goods lining Bernies Pocket ( ie FOM )

This thread is a direct result of that comment or its a fucking massive coincidence