I think Ferarri are the more recognised brand by a long shot.
Originally Posted by
Mondeo Man
Well the only way to measure the size of a brand is by the money it generates.
Once again, if you read Chips post properly he's talking about brand awareness/value not the size of the company in terms of revenue.
Originally Posted by
Chip
By bigger brand, I mean which one has the more glamourous image and is the best known etc.
Measuring Brand Value [or the "size" of a brand] is a lot more than just looking at revenue.
People earn a lot of money doing just that, looking at brand awareness, perceived value, market share, price premiums, price and distribution indices, leadership in the market etc. etc. etc.
I know this is the internet and everyone has the right to post a load of bollocks, so don't let someone correcting your ineptitude stop that.