Originally Posted by Paddy

I think Ferarri are the more recognised brand by a long shot.



Once again, if you read Chips post properly he's talking about brand awareness/value not the size of the company in terms of revenue.



Measuring Brand Value [or the "size" of a brand] is a lot more than just looking at revenue.

People earn a lot of money doing just that, looking at brand awareness, perceived value, market share, price premiums, price and distribution indices, leadership in the market etc. etc. etc.

I know this is the internet and everyone has the right to post a load of bollocks, so don't let someone correcting your ineptitude stop that.