should there be any play atall in the wheel in and up and down movement? if not it does doh, is it my wheel bearing on its way out, nothing bolt wise is loose,

4wd car btw

 

yes jack your car up and use both hands on the wheels and pull in and out do this from 12 oclock possion though dont do it to harsh just a tad if so listian to the lower ball joint stearing joint etc hope this helps