Shell Launches Optimax Beater
24-08-2006, 11:42 AM
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Shell Launches Optimax Beater
Been mentionned here recently, it has now happened according to piston-heads.
http://www.pistonheads.com/news/defa...?storyId=14871
Says "Shell UK has launched a new performance-oriented unleaded fuel: Shell V-Power.
Available across the UK, the 99RON petrol builds on the company's Optimax fuel launched in 2001, and is designed to provide even more power and responsiveness. It follows BP's launch of its 102 Unleaded brand recently (see link below)."
http://www.pistonheads.com/news/defa...?storyId=14871
Says "Shell UK has launched a new performance-oriented unleaded fuel: Shell V-Power.
Available across the UK, the 99RON petrol builds on the company's Optimax fuel launched in 2001, and is designed to provide even more power and responsiveness. It follows BP's launch of its 102 Unleaded brand recently (see link below)."
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24-08-2006, 01:50 PM
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The information packs have now arrived and it says,
V-Power is designed to provide higher levels of performance and responsiveness.
V-Power is 99 RON
Uses Friction Modification Technology - the same used by Ferrari F1
Increased levels of detergents for even cleaner engines.
It is not a simply name change, V-Power has been developed to provide higher levels of performance and enhancements in responsiveness to give drivers a better driving experience. Shell works closely with Ferrari F1 to create better fuels for the road.
Over the next few weeks, V-Power key-rings will be delivered to site to give to every customer buying V-Power.
Sites should received a promo pack with posters etc, for site staff to install. Contractors will visit sites over the next 4 weeks to install bigger adverts like banners and polesign inserts.
V-Power is designed to provide higher levels of performance and responsiveness.
V-Power is 99 RON
Uses Friction Modification Technology - the same used by Ferrari F1
Increased levels of detergents for even cleaner engines.
It is not a simply name change, V-Power has been developed to provide higher levels of performance and enhancements in responsiveness to give drivers a better driving experience. Shell works closely with Ferrari F1 to create better fuels for the road.
Over the next few weeks, V-Power key-rings will be delivered to site to give to every customer buying V-Power.
Sites should received a promo pack with posters etc, for site staff to install. Contractors will visit sites over the next 4 weeks to install bigger adverts like banners and polesign inserts.
24-08-2006, 06:54 PM
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Ill probably get the sack for saying this but......I work for them and its EXACTLY the same as Optimax but with a higher injection rate of additive. 
24-08-2006, 07:09 PM
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Originally Posted by diesel2000
Ill probably get the sack for saying this but......I work for them and its EXACTLY the same as Optimax but with a higher injection rate of additive.
24-08-2006, 07:53 PM
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Originally Posted by Stavros
Originally Posted by diesel2000
Ill probably get the sack for saying this but......I work for them and its EXACTLY the same as Optimax but with a higher injection rate of additive.
Esso did the same a year ago when they released a new improved Super Unleaded to compete with BP. All they did then was double the additive rate. Even then, additive is only injected at about 300-400 parts per million litres so its nowt major really.
24-08-2006, 08:27 PM
#17
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I know Poland has this, they have 95, 97,99 and 102 - branded as V power racing.
Is Optimax being dropped?
Filled up on my way to Demon Theives today, and Sainsburys had Super Unleaded at 94.9 - bargain!
Is Optimax being dropped?
Filled up on my way to Demon Theives today, and Sainsburys had Super Unleaded at 94.9 - bargain!
25-08-2006, 12:24 AM
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im pretty sure i filled the turbo up with it today and thought it strange it didnt say optimax and i paid 98. something cause normal unleaded is down to 92. something round my way
27-08-2006, 10:28 PM
#21
This game is getting expensive as i run a cossie everyday and use optimax. will opitimax be replaced by V-power if so hope its not going to be too much 
A lot of people i know use op in normal cars so the increase with deffo make them go elsewere
Best i get a saturday job aswell
A lot of people i know use op in normal cars so the increase with deffo make them go elsewere
Best i get a saturday job aswell
28-08-2006, 09:22 AM
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Originally Posted by Kev.H
Dear Shell
Please can Chelmsford have a Shell garage
Love Kevin 
Please can Chelmsford have a Shell garage
Love Kevin
Know how you feel mate,used to have 2 up my way now there's none!
28-08-2006, 09:37 AM
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How can you get all excited about more expensive fuel? i fill up about Ł80 a week mainly to commute to work i couldnt bare paying more just to sit in traffic on the off chance a clear bit of road for whole 13 seconds until some blue dildo catches you... thats why it was a clear bit
28-08-2006, 09:51 AM
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i filled the cos up with it yesterday had me confused i couldn't find the optimax, i thought they just changed the name 
its 99.9 where i live thats cheaper than optimax was 
its 99.9 where i live thats cheaper than optimax was
28-08-2006, 09:07 PM
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Originally Posted by xr2fatturbo
Sounds interesting! But i wonder if the garages are waiting for the optimax to run out in there huge tanks underground before changing the logo's at the pumps 
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