Have to say I thought it was CGI but was all done for real

When you're introducing the next generation of television, you want to make an impact and fire people's imaginations. Our BRAVIA LCD and 3LCD range guarantees colour and clarity like no other – the challenge was to demonstrate this to the viewers at home in a way that would take their breath away.

The solution was a piece of inspired film-making – a ground-breaking, exciting commercial that is as stylish and innovative as the BRAVIA range itself.

Danish director Nicolai Fuglsig decided that the obvious way to convey the BRAVIA’s colour quality was to fire 250,000 multi-coloured 'bouncy balls' down a San Francisco street. The idea turned out to be a piece of genius.

The finished product – with its stunning camera work and beautiful music – is evocative and captivating. People just can’t help talking about it.

In order to capture the vibrant reality of the balls and the way they moved, every single frame was shot on camera – computer graphics weren’t used at all. The entire shoot took two days – the main sequence itself involved a 23-man camera crew with only one chance to get it right.

An entire block in San Francisco was closed off and special compressed-air cannons shot the 250,000 bouncy balls into the air, while earth-moving equipment poured thousands down the street. The sheer energy of the balls meant that some of the crew had to wear protective gear!

Skilful editing and post-production turned that energy and excitement into a beautiful, inspirational commercial. The balls in slow-motion are an explosion of colour, and this, combined with José González's stripped-down acoustic cover version of 'Heartbeats', leaves a lasting memory with the viewer.

The goal at the beginning was to deliver a "really simple, visual celebration of colour". We think you’ll agree the results speak for themselves.

The making of it
http://youtube.com/watch?v=rnkybgvRlgY

the advert
http://youtube.com/watch?v=j1v5-MKWxxU

I thought it was interesting

 

I always knew it was but Scott would never believe me

What about the other advert where all the paint bursts out of the buildings? Is that real?

 

yep

http://youtube.com/watch?v=KlRbCHMW_nc

http://www.youtube.com/watch?v=Gz0Zadr0_Kc&eurl=

 

the tango parody adds of the sony one

http://www.youtube.com/watch?v=-qRvXh_0HbU

 

Your a font of all knowledge mind aren't you

Just goes to prove that the adverts work though doesn't it.

 

Very very cool ad! I couldnt believe it when I was first told!

Nice

 

 

wow you knew it was real, how it was made and everything like everyone else supposedly

 

The paint one, was done for real in Glasgow.

The buildings are due for demolition.

 

sorry pal, the post was just a bit of fun, although write-ups about the ad were in the papers many months ago.

 

 

Nice one

 

Apparently with the Sony ad they only had 8 glass breakages, which sin't bad for 1/4 mill balls. Can't remember where I read that tho.

 

Really?!

 

I found the Sony one out in July this year at an IBM Workshop. One of the guys there is from San Francisco and had friends working on the production. I have a link somewhere to the making of it that he showed us.

I was sceptical until that point also especially in this day and age with animation.

**Edited - here is the link, possibly same as one of the above ones:

http://www.youtube.com/watch?v=rnkyb...&search=bravia

 

Love that advert.

 

That's fookin smart Never knew it was for real!

 

the paint one is awesome

 

Proves advertising works, they wouldn't have spent all that money if it didn't translate into more sales.
the funny thing is (talking 32") the Panasonic equivalent is cheaper, has better sound and isn't limited to one HDMI input like the sony.
Which makes we wonder why I've ordered the sony