Hi, I’m a brand manager too, and I have some experience with creating and running online communities for my brands. I think the type of online community you choose depends on the nature of your brand, the goals you have, and the needs and preferences of your audience
https://www.heyday.net/blog/heyday-o...r-you-branding For example, if your brand is about a specific product or service that requires customer support, feedback, or education, you might want to create a support community where you can provide helpful information, answer questions, and collect suggestions from your customers. This can also help you reduce support costs, increase customer loyalty, and improve your product or service quality.