AdTech and martech

DanielMosley

May 15, 2025 02:07 PM

Virgin

AdTech and martech (marketing technology) help advertisers and marketers in different ways. While advertising technology facilitates the ad-buying process, martech helps brands connect with potential customers online via social media, email, websites, and other digital platforms. Martech is used for engaging shoppers, driving purchases, and maintaining loyalty throughout time. It includes things like CRM (customer relationship management) platforms, identity resolution platforms (which help create a cohesive view of ac customer based on various data touchpoints), and customer journey analytics, which help marketers chart an individual’s path to purchase and beyond.

LiamStyles

May 26, 2025 10:43 AM

Virgin

Recently found a great site called Oxagile and learned that AdTech, or advertising technology, refers to the tools used to buy, sell, place, and analyze advertising. It is different from martech, which is used to connect with consumers and track their behavior from awareness to loyalty. AdTech works through automation and real-time bidding and is an important part of the advertising ecosystem.