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it's all one big con

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Old 19-03-2012, 01:26 PM
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tommytwotanks
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Default it's all one big con

Who owns your insurer?

Direct Line vs Confused

One of the complaints that Direct Line made about the aggregators was about the ownership of the comparison sites, suggesting, I suppose, that perhaps the price comparison sites might be biased in favour of their owners.

What many people don’t realise is that many of the competing brands of insurance advertising on your TV screens every day are all owned by a relatively few companies, and very little mention is made of the links between them.

Direct Line have been very quick to point out the following ownership issues with the aggregators, but after reading the whole of this post, you might decide that they have been lobbing stones from their own glass dwelling.

Confused.com owned by Admiral. Yes, that Admiral. They also own elephant.co.uk, Bell Direct and Diamond, the womens car insurance specialist.
GoCompare are “independent” but have received a £30m loan from esure. If they can’t pay esure back in cash, esure become a major shareholder. That’s according to the Insurance Times.
Compare the Market is owned by Budget. This one is a bit naughty, as all of the brands quoted are Budget group companies – but they don’t make that obvious – they also own Dial Direct, “Local Broker“, ibuyeco, Quote Mart, and Junction who run the insurance arms of the Post Office, Marks and Spencer, Debenhams, Bradford & Bingley, Homebase and yesinsurance.com.
MoneySupermarket have just floated (in what was described as an “unfortunate” stock market debut, they failed to raise as much cash as had been hoped for, partly due to a recent Google penalty for link spamming which saw their web traffic shrink alarmingly!). As such they are independent.

So much for the main price comparison sites, what about some of the other big insurance brands?

HBOS Group owns Halifax Insurance, esure, Sheilas Wheels and First Alternative.
Royal & SunAlliance owns More Than
GroupAMA owns Carole Nash, Choice Quote, Bollington & Lark
AXA owns Swiftcover and has a share in Venture Preference. It also offers quotes as Lloyds TSB Insurance and insurance.co.uk
AON owns Firebond & Footman James
MMA owns Swinton, its4me & bullseye
Zurich owns Endsleigh
Fortis owns RIAS
Kwik-Fit Insurance Services owns Express Insurance
BDML Connect owns Lancaster
Fresh Insurance owns Ladybird and First Insurance
IAG owns Hastings Direct, People’s Choice, Diamond, Advantage, Open & Direct and Equity

There are loads more like this, but finally we come to

RBS Group – the Royal Bank of Scotland Group includes our old friends Direct Line, plus Churchill, Privilege, NIG as well as insurance sold branded as Tesco Insurance, Natwest, Virgin Money, MBNA, BMW Insurance, MINI Insurance, Mint, Egg, Nationwide, Age Concern, Vauxhall Insurance and several others!

Of course, I’m sure none of those brand affinity deals count as middle men, at least to Direct Line’s way of thinking. And I’m sure Direct Line think that everyone must know that they are part of a larger insurance group, otherwise they wouldn’t have made such a big fuss over the ownership of the price comparison sites. And I’m sure that none of the RBS Group would ever use a price comparison site, much less run one, given the arguments put forward so forcefully by Direct Line.

That must be another company starting up tescocompare.com, then, registering the domain name and taking out a trademark. And it must be a different

RBS Insurance, whose brands include Direct Line and Churchill, is understood to have invested millions of pounds in the venture.
Old 19-03-2012, 05:57 PM
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Dlatch!
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never had any decent quotes from the comparison sites i always ring around usually.
direct line and churchill are definatley the same company as i am with churchill atm and they often answer the phone by saying direct line superb company to deal with though really helpful staff
Old 19-03-2012, 06:25 PM
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focusv8
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It's easy to find out who's connected to who.

Get a quote from a compare site.
If the company named in the quote then email or text you saying call them direct and they will beat the compare quote by 15 - 20%, then they are most likely Not connected with the compare site otherwise they wouldn't be trying to avoid the commision they have to pay to the site as an independant.


.
Old 19-03-2012, 06:29 PM
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Psycho Warren
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unfortunately there is no easy way to find a affordable qoute. You just have to put the several days in doing qoutes. Nothing new about this "info" on comparison sites, just most people dont pay attention and look.

The comparison sites can be a good guide, but I always follow it up with direct contact with the company.
Old 19-03-2012, 06:43 PM
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Dont see any mention of aviva thats who im with and there pretty good.
Old 19-03-2012, 06:52 PM
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Iain Mac
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Nice copy and paste from Adrian Flux who insure my car.

But what is the point that you and the author are trying to make?
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