I disagree, hardware is pennies now compared to 10 years ago when most "current" ecus were designed or what they are based on was, so a new system designed from the groundup with modern chips should be SO much cheaper to make than stuff like an old omex using expensive slow chips designed in the 90s etc.

I think Matt is right to want to completely turn ECU pricing on its head and show everything on the market currently up for being out of date technology that the user is paying over the odds for TBH.