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Old Mar 18, 2009 | 02:38 PM
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DanW@FastFord
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From: Fast Ford
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Originally Posted by Fil
They must be quite worried about their jobs!
Well the staffing levels are considerably smaller than they were then, but let's just say that I won't be applying for any jobs there.

To be honest the vialibility of the mag is more to do with the publishing company, and their overheads. Someone like Unity can produce a magazine that sells only a few K as it's a small business with small overheads, wheras Bauer Media (ex-EMAP) need to sell big to turn a profit - hence why they've just closed Arena when it was allegedly selling 30K.

And then there's ad sales to consider too - which is why so many magazines lie through their teeth about circ figures!!! We'll be ABCing our figure soon (www.abc.org.uk) but a LOT of magazines refuse to.
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