Just had the log book come back for my car at long fecking last

and on section 3 (front of V5c) it states the following
1. Declared manufactured new at first reg ...not worried about this
2.
non transferable registraton mark
What exactly does that mean? I dont want the number thats on there but just looking to put a cherished number of my own on there which is on a retention certificate.
Any ideas to exactly what it means and has anyone else had or come across this?