I don't get it? Just seems like some pointless waste of time, and probably money?

What is it supposed to achieve? Or what is it supposed to be?

Sorry, seems like a complete load of crap to me, and it says "the creepy video everyone is taslking about" well, 1) it ain't creepy and 2) I never heard of it before now, so I guess that "everyone" might have been an exageration, yes?