Price on their website is around $2600 ?

And that's only the shifter, no gear display, and no load cell if you wish to use it in conjunction with your ecu for flat shifting ( which will also need a dog box of some sort as doing it on synchros....wont last long )

Cool product though, and I doubt the price will come down anytime soon, seeing as this is pre-production with units not expected til 2018.

Maybe in 5 years the price will come down lol