The seats are just super sports that i quote "RS super sport seats in fine nappa leather with diamond quilting and RS3 embossing" Its just to look nice and does not cool. The seats are heated though and get bloody hot! My Fiesta ST had heated seats just got just above warm Well the passenger side did as the drivers side never worked

Ive gone for:
Nardo grey
Grey super sport seats / Black head lining
Comfort and sound package (Bang and Olufsen sound system, Cruise control, lighting pack and auto dimming mirrors)
Privacy glass
Non smoking package
Advanced key
Lane assist (Camera that steering you back into lane when you wonder off ) Also with high beam assist that turns the high beam on when no-one is around or at street lights, been very handy to be honest.
Sat Nav
Folding mirrors
Wider tyres at the front with black alloys
Red calipers
High gloss styling package (Gloss back grill and other bits)

Sometimes i wish i had gone for the mag ride and sports exhaust but it is loud enough as is and handles really well. My mate has them both and you can hear him coming miles away (that i didn't want) and I'm not sure the ride is much better over standard.