A standard Cossie probably wouldn't see which way a Fiesta ST went, let alone any of the others

See your point about looks. Cossies appeal to middle aged men who couldn't afford them when they were young, but the rest of the world has moved on

I'd say we're doing pretty well these days judging by this list:

Fiesta ST - 200bhp (with a dealer upgrade available to make it 215bhp)
Focus ST - 250bhp (with a dealer upgrade available to make it 275bhp)
Focus RS - 350bhp
Mustang GT - 415bhp
GT - 600+bhp

Fiesta ST Plus is almost certain now too by the sound of it. That's got to be looking at 220-230bhp I would have thought. And who says Mountune won't offer a sneaky upgrade for the Focus RS? There's already talk of an upgraded one from Ford themselves to match the Golf R 400 that might be coming. 400bhp Focus with a warranty anyone?

Shall I not mention the fact they undercut all their rivals on price too?

For a company that has "lost the plot" I think they sound like they're doing ok...