I can see lee's point entirely, however i dont think this case boils down to job desciption. Human nature is flight or fight and MOST would choose Flight. This guy has more than fulfilled the description of a V.C award (IMO)
Concious effort or instinct are massively differnet from person to person, one persons instinct will be anothers concious choice and the average forces training can't alter this(In many cases)
I dont think anyone would argue he was superbly brave and courageous in his acts, and the powers that be are more than justifiable in there actions of awarding him a V.C.
Sadly many acts of bravery go unaccounted for both during times of war and less publicised conflicts, you seem understandably to be attached to your former unit.
This is obviously a senstive subject and everyone will have massively differing opinions on it, but everyone should be massively grateful for people like (And the "Day to Day" soldiers) this in our armed forces.