I think Mac are astronomically expensive these days, when I started in the trade nearly 20 years ago mac was always a bit cheaper. We had a spell of about 7 years with no Mac dealer in the area, when we got one he had a face on due to all the warranty tools he got back, then when we didn't buy something every week he just stopped coming in again.
The prices on the flyers are ridiculous and also remember that life time guarantee is not worth shit if there is no fucker about to sort any issues.