The reason for lots if premium cars these days is price and company car tax.
My Father leases his car. It's basically a loan for the value of the car minus the estimated resale cost in 4 years plus the maintenance.
If his BMW 320d cost £34k and in 4 years time it's worth £9500 then his loan is £24,500.
He wanted a Mondeo but a 2.0 Ecoboost which would cost £31k but would only be worth £5000 in 4 years time which means the loan would have been £26k.

Then there company car tax. Ford don't seem to have mastered the whole performance with cheap tax thing. A 2.2TDCi is in a huger tax bracket than the 320d! Why would anyone with a company car go for a Mondeo?