none track shows need to have something else to entertain the public and club members.

Worth looking at the kit car shows for ideas. A lot make a weekend out of it and provide entertainment at night, allow onsite camping for the club members, bands, bars, hot food etc as well as things like mini off road course, passenger ride drift arena (westfields burning rubber around cones until the passenger feels sick, rather than jdm shite), modifying and technique lectures/presentations on common topics etc. And thats ontop of the usual static car displays, autojumbles, retailers etc.