Depends how you look at it. Its had some hammer over the ten years and broke. Yet, they're top tools and its broke! I'm still using a lot of my Dads tools from when he was an apprentice and they're not broke and have had more hammer than that screw driver I bet!! Dads 68 now so over 50 years old some of them! Some are Britool which are good, but a lot are your usual Stanley, draper etc.
Snap on can afford to provide service like that as they tools are way too expensive in the first place IMO. No doubt the tools are the best quality that is for sure but I think a lot buy them just for the name.