There is market for an affordable rwd / 4wd sports car that can carry your family around too, but the focus is already one of the most selling cars in europe. According to top gear it sell an averege of 12 an hour??? (or so). So why bother trying to improve.......... and if the price is not right, for a few extra buck most people will go after an audi or a bmw. Most ford lovers like me won t but that s not enough reason for them to do it