I am currently with the AA which expires this week! However after a meeting with my bank they offered me the said cover with them that coveres phone etc as well. I may well take this up, however neither is cheap, both are over £100 a year. I have nothing fancy either with AA just roadside recovery.
Bank one will offer Homestart etc as well, which I have no interest in anyway, it's worth looking into this if your bank offers it, as it covers the said phone as well as other things like overdraft cover etc, again something I don't need!
Martin