Was a chap called Simon Penson - He previously worked on a fishing magazine. By all accounts he was good at being an Editor, but knew fuck all about the scene and is credited with killing the magazine. Truth it, it was already well broken when he took the helm, he just punched the nails in the coffin by changing it every issue until the point where no one actually knew what the magazine was any more. With each issue they'd loose readers, panic, and change it. Which would then loose even more readers... and so the cycle continued until it was utterly broken.

It didn't help that Bauer seemed to forget that you need staff who actually know the market.

Not a chance. They may try some 'specials', but Max Power as a monthly magazine is gone forever.

At its peak it sold 280K magazines, and was the biggest selling car mag in the UK. In recent years the sales were slaughtered (helped along massively by Zoo/Nuts, and then finished off by the term 'Chav' becoming synonymous with modified cars, and overused by the media).

Thought the last issue was massively disappointing TBH. The cover concept was good, but the flames looked really bad and fake.

The mag was also packed with feature cars they'd months years ago and were just using up - I mean 3x Rover 200s in the very final issue FFS!!!!

I thought they could have filled the mag with heritage, and all the great things people remember, rather than just having a bunch of stuff that CAUSED the decline in the first place (i.e the kind of cars that killed the scene and no one gives a shit about like that little pick-up thing). The good stuff made Max so amazing and culture changing was just a section at the back.

Ironically the magazine demonstrates why they killed themselves. Compare the features, the humor and the 'spirit' of the old stuff, with the wooden, fake wannabee-cool features in the front end.