Was going to post similar the other day Dave, had a demo of the samsung one and like you say, its not a gimmik and is VERY impressive. Ive seen a lot of 3d stuff at pictures and IMAX and none comes close to the quality of these, really is going to be a big deal IMO. Only downside is with 5 people in our family thats £500 straight away on 5 pairs of glasses . And you just know someone is going to sit on a pair. Also if someones comes round for a natter theyre gonna be watching a blurred TV unless you get a spare set! But, after all that I definitely want and my room is ready for a revamp so Im looking at that silver samsung 3D LED 50". Ive had a samsung for last 4 years now and run it in poor conditions and its never let me down yet so im going to stick with them.