I get the whole "big sell" on image quality but any normal persons eyesight can't see a minute fantastic boombastic image quality beyond a certain point anyway, and no one i know has 2 tv's in their house right next to each other so they can compare the difference all the time, so you won't even notice. Anyway, each to their own. To me it's lke having a watch that displays milliseconds, i won't ever use it and i don't need it, but I'm sure there is a market for it.