The Dick Johnston car was brought out by Biante about 18 months ago as a limited run and were snapped up by fans straight away and dont come up for sale secondhand very often.
The site shown is I believe from that time and has probably not been updated.
People in the UK dont realise how big the Ford v Holden thing is in Australia it is probably as big as the Man United v Arsenel rivalry over here, and that the drivers are as famous in Australia as footballers are in the UK so stuff like this is highly prized by collectors.
Saying that £200 is well overpriced but people pay it