you need to learn to waffle shit about how exciting developments in that company blah blah blah and your unique skill set and your aspirations mean you are well matched to help the company drive these developments forward while at the same time driving you forward as you learn new skills and bring new ideas to the team. Some bollocks like that.

If its heavily customer service based then play on the companys core values and customer ethos and how you already hold those values etc

its all shit really but they need something to differentiate between someone whos just filled in yet another random form yet has the skills and someone whos taken a keen and enthusiastic interest.

Or you could just put " the directors 17 year old daughter is fit as fuck and with her posh voice shes bound to be a dirty bitch in bed, plus the bragging rights of fucking the boss' daughter hard up the arse is ace! "