Originally Posted by
dojj
well, for what it's worth, chips writing style is a fair bit different to the likes of ff etc, althoguh i've only read these 2 articles so he may be having an off day or soemthing
Ive written several articles for fast ford as well mate over the years, when you write you tend to write in a "house style" for that magazine generally, and potentially you get edited after you submit anyway, so the final article isnt always what the writer has sent in, although for technical stuff all the mags will try to avoid heavy editing as obviously the whole point of having a technical expert to write for you is that they know what they are talking about in the first place, so you risk altering the meaning of the words if you change it too much.
As far as house style goes, it can be quite extreme on some mags, so if for example I was writing a feature for your car to go in max power in the 1990's it wouldnt be a "v6 ford sierra turbo" it would be a "phat modded chariout that snaps knicker elastic at 200 paces"
the other thing that i've noticed, and it isn't a slight on the ford mags or the like, is that the print was much finer, probably 70% the size you get used to, i wonder why that is? more words to write and not enough paper to put it on is the obvious one, but it's not as if there were big pics in it or anythign either
Younger audience mate, their eyesight is better