Don't know about you guys, but I think the advert is just wrong, to the point where I have actually complained about it to the ASA.
In the Kelloggs' Crunchy nut "trolley" advert I feel it is in appropriate to:
1) Show a baby happily bouncing down a set of stairs - this could easily encourage children to push babies/children in trolleys down stairs.. The potential for injury/death is quite considerable for any human let alone an infant.
2) I feel it is ridiculous to imply that anything, in particular a box of Crunchy Nut is more important then a babies life.
If you wish to do the same...
http://www.asa.org.uk/asa/how_to_com...mplaints_form/
If you've not seen it..
http://www.youtube.com/watch?v=cRtRDppXpng