Correct about the application method, you do indeed need to be a hard core machine owning bufty in order to use the product. But seeing as half of our customers fall into that category, no problem there lol!
The sold out tag will be removed at midnight to reveal the usual add to cart button. Sadly our e-commerce software doesn't allow easy changing of the standard notices, but the text immediately above does say available from 01/09/09... and its not 01/09/09 yet!