like any family who have a lost/missing kid they want him/her to be found....but like the jade goody saga, its publicity that gets it out there, and because they have cash its focused more on them than the normal other person out there, absolute bollocks as far as im concerned, not a good thing losing a kid i can only imagine but their own bloody fault leaving kids ALONE in a room while on holiday, quite simply put their own fault from what i can see.