Originally Posted by
Christian and Beccy
My comparison is between a generic chip written for one particular car, but copied and sold on and a map that was written for that specific car and flashed onto the ECU.

Apples and oranges.
A calibration can be delivered as a physical chip or flashed into an ECU via some method (eg OBD diag port). The calibration used, in either scenario, can be either an off-the-shelf cal or a custom mapped item. The latter can be done either offline or online ('live mapping').
I think it's good that people understand these terms properly.