Cheers for all the help!! I have looked into it quite a bit, and it seems that the plasma in a new telly will show very bright for the first 1000 hours, then it will dull down a bit. The screen burn I am seeing is just accelerated dimming, and hopefully after a few more hours, the rest of the picture should kinda catch up with it! I have turned the brightness and contrast right down on it now, and hopefully it will be ok!

Phil - yeah i know, 2nd one fucked in just over as many months

Cheers all!