Totally agree though with you.

Ive also started taking on board alot of "designer" items are meerly the name your purchasing so I have left them sat on there shelves (just wait till TK Max get them).
I even hit the rails in M+S the other weekend for my summer T-shirt collection and then H+M for some shorts.

Personally though the mens selction in the supermarket stores is not to my taste, yet as always the women get the best selection. However the prices are insane!