Ronnie, compared to the cost of building one to the same spec it IS cheap........but that car is priced at about the going rate of a clubman Group A car.
I've seen ones that were slightly cheaper, and a few that were £ 2 K to £ 4 K more expensive. It is a nice spec (especially the gearbox), but it's been on sale for quite a while, so it's no bargain IMO.
The cheap ones with realy good spec usually sell within a couple of days.