i dont think they are over priced to be honest. you can notice the quality for paying the extra. i recently brought an LCD for my room just a 26" anything bigger would look silly. i started looking at some of the cheaper makes, for the money i guess there not bad but the designs, build quality, and the quality of the picture aren't all that.

so i decided to look at the sony's and samsungs. ended up buyin a 26" samsung for £500 and its amazing! great design and briliant picture, gaming is awesome! worth every penny.

definately worth paying the extra, end of the day you get what you pay for. on top of all that you can say "yea... its a sony"! lol