Originally Posted by Bosch-Man
Optimax was 98.6 wernt it?..So as above they could get more customers by rounding the figure to 99...but sales ploy,as in why they not round it off at 99 to start with?
The goverment do realise,you know,that the majority are gullible!
Im not joking matey, its just rebranding execise. We had the internal emails months ago telling us it was going to happen.
I agree that rounding up to 99 in the first place would have made more marketing sense and I honestly dont know why they didnt. Maybe it had to do with trading standars or tax or something, I dont know the financial reasons just the fuel that goes out of our site to the garages is just the same stuff.