Because I was at Harvey's all day yesterday helping finish Justin's car off for ND .

However, Simon HAS hit the nail on the head . At the moment, the majority of all the Cossie engine builders have to rely on contracting out the mapping OR buy in aftermarket ECUs, this product means that ANY tuner can now map their own cars....

As to the mark-up, the price difference between trade and retail covers the fact that Joe Public will get a very basic base map that will enable the car to start and run - this takes time and effort to sort out, so hence why it is needed to get someone like Harvey on board. Without him, the product would be useless to an unskilled mapper, as they would have to start from absolute scratch .

It is NOT aimed at people who already have their cars mapped to perfection, it is aimed at those planning to upgrade and now they have an UNLIMITED choice of who to take their car to, as ANYONE who can map (such as Gary and Christian at APT), can now map a Cossie LIVE with this software, whereas before they would be reliant on an after-market chip install, which is not tailered EXACTLY to the car's engine.