I do see where you're coming from as regards mapping etc. Mark - I won't be switching my pro-mapped P8 to this so I can destroy my own engine , but then I'm probably not in the target market either.

But unlike some, I like you put a high value on what mappers do and am prepared to pay for that - it's not the case of having a fat wallet (if only ) it's a case of having a proper job done, properly.

Chip, yes I did mean that - was trying the compare the excitement/demand, and also highlight how cheapest (even if more advanced) isn't always best in the long run for the customer (and that isn't a 'dig' at Simon).

I'm sure Mike will (and has) work hard to get the best price for the customer, but not at the cost of a lack of aftersales support - and as he's not the primary source of the gear, he has to price accordingly.