no need to stop selling them to retail but work out your mark ups better.

what sort of price difference are we talking from for example... stu to phil?

as if it was only £20 diff on a set then youd still get from usual supplier etc.

but on the other hand.........
you could price match them stu, in order to sort a complete deal.
chip injectors and fitting kit with one price... discounted for a set.... bought separately costs more....

depends on your own price structure...
obviously you would lose margin on them.... but now youve lost a sale.


but its not good practice to seriously undercut your customers (resellers) id have a think about pricing personally....

i reckon IMA racing should start retailing EVO chips!!