Sometimes i do call it the sierra when people ask what kinda car i have, just for a laugh, then i come and see them in it, and there are like What the f**k? it's pretty good like that, but i do see your point, rs turbo owners don't say escort, and my mate has an M3, he wouldn't call in the bmw or the 3 series, so it ain't just us, well i don't think so.