Yet there was a time when branding of any sort was nowhere to be seen and racing cars in anything other than base colours were a very bold statement.

British cars were green, French ones blue, Italians red and so on. It was an unwritten protocol that survived until Colin Chapman and Team Lotus changed the order, bringing cigarette sponsorship to grand prix racing and opening the floodgates for corporate involvement.

It was one of the many things Lotus pioneered back then that are now accepted as the norm.